Real Estate Networking: Why Your Past Clients Are Your Future
Have you ever felt as if working in real estate is just moving from one deal to the next? For many realtors, it’s easy to fall into the trap of constantly looking for your next client. However, if you’re not nurturing your past client relationships, you could be seriously missing out on great opportunities down the line. Let’s take a look at why past clients are actually your future and how to stay connected for the long haul.
Why Your Past Clients Matter
The thing about past clients is that they don’t necessarily stay in the past. In fact, they’re often a huge source of new business, but only if you know how to leverage their support properly.
Referrals
The most common way for past clients to help your business is through referrals. It’s been shown that potential clients are more likely to choose a realtor who comes recommended by a close friend or family member. So, don’t be afraid to let them know that you’d love to help anyone else they know who may be preparing to enter the market!
Reviews
Happy clients are often more than willing to provide a review of testimonials for your business, giving you more credibility in the marketplace and built-in real estate networking. In other words, a happy client can be one of your greatest marketing tools.
Repeat Business
Whether your client is buying or selling, there may be a time in the future when they need your services again. By keeping a friendly relationship with them, you can ensure that you’ll be their go-to realtor for life.
3 Real Estate Past Client Marketing Ideas
So, how can you keep a warm relationship with your past clients without coming across as pushy or like a salesman? Well, the answer is actually simpler than you may think. Here are three incredibly easy ways you can stay connected to past clients in an authentic way.
Send Cards
Most realtors send holiday cards to their network during certain times of the year. However, you can take this one step further by sending other important milestones. If you happen to know your client’s birthday, don’t be afraid to send them a quick card just letting them know you’re thinking of them. A little bit of effort often goes a very long way in terms of past client relationships.
Share Big News
The real estate market is always filled with exciting new developments, and keeping past clients in the loop is an easy way to remain connected in a professional way. If you don’t already have a newsletter for past clients, consider setting one up.
Give Thoughtful Gifts
Everyone appreciates a thoughtful gift. While most realtors reserve gift-giving for closings, sending small gifts during other milestones, like celebrating the anniversary of buying their home, reminds your clients that you are thankful for their business.
How To Keep It Personal - And Professional!
Having a personal relationship with your clients is crucial to your long-term success in the market. By taking just a few simple steps, you can remind your clients that you care and establish yourself as the top choice for all of their real estate needs. When you’re ready to expand your real estate networking strategies even further, connect with the Pan Florida Realty team today.
